We enable companies to learn from online customer reviews.

Mobile_FromOverwhelming
Mobile_Demo
Mobile_to structured
ToStructuredInsights
AttributesAndLanguage

See what consumers talk about when reviewing products

Smartphones, coffee beans, facial cream or detergent: No matter which product category you want to analyze, MARA automatically identifies the language used by consumers, specifically for this product category. For example, our algorithm identifies the battery life as a relevant product attribute for smartphones and smell for coffee beans.

See what is most important to consumers

MARA reveals the most important product attributes from the consumer’s perspective. Our algorithm uses the reviews of all products in the category analyzed and computes how much of an impact the satisfaction with individual product attributes has on the overall satisfaction. MARA uncovers these attributes, tracks them over time and constantly monitors the category for emerging attributes. 

AttributeImportance
ProductPerformance

Compare product performance on the attribute level

We quantitatively measure the performance of each product with regard to the attributes identified. We also provide reviews in which the attributes are rated positively or negatively so that you can see exactly where products are doing great and where not. This allows a deep dive into the strengths and weaknesses of the products. Our data also allows you to compare several products at the attribute level and see how they are perceived by consumers.

How much is it?

ONE-TIME ANALYSIS
TRACKING

One-time

Your Performance Only

EUR 4999 / product category
  • REVIEW DATA INCLUDED:
  • Your products and brands
  • From one amazon country domain
  • Up to 20,000 product reviews
  • (0.10 EUR per review above this limit)
  • RESULTS:
  • Product attributes in category (up to 20)
  • Your brand's attribute performance
  • Your products’ attribute performance
  • Market average attribute performance
  • Other brand’s attribute performance
  • Other products’ attribute performance
  • Tagged reviews: your brand and products

Add Country: Your Performance Only

EUR 1999 / country
  • Data and results as described above for additional amazon country domain (.de, .co.uk, .com, ...) in the same category.

Add Country: Benchmarking

EUR 2499 / country
  • Data and results as described above for additional amazon country domain (.de, .co.uk, .com, ...) in the same category.

Complete Market View

EUR 9999 / product category
  • REVIEW DATA INCLUDED:
  • Unlimited products and brands
  • From one amazon country domain
  • Up to 50,000 product reviews
  • (0.10 EUR per review above this limit)
  • RESULTS:
  • Product attributes in category (up to 20)
  • Your brand's attribute performance
  • Your products’ attribute performance
  • Market average attribute performance
  • Other brand’s attribute performance
  • Other products’ attribute performance
  • Tagged reviews: all brands and products

Add Country: Complete Market View

EUR 2999 / country
  • Data and results as described above for additional amazon country domain (.de, .co.uk, .com, ...) in the same category.

Tracking

Your Performance Only

EUR 3999 / product category
  • 1999 EUR per country added
  • 1499 EUR per country added
  • Data and results as described in one-time analysis (also 0.10 EUR per review above 50,000 review limit).

+

Tracking: Your Performance Only

EUR 149 / month
  • 49 EUR per country (incl. 500 reviews)
  • 0.10 EUR per review above limit
  • Monthly result updates for 12 months

+

Tracking: Benchmarking

EUR 249 / month
  • 99 EUR per country (incl. 1000 reviews)
  • 0.10 EUR per review above limit
  • Monthly result updates for 12 months

Complete Market View

EUR 7999 / product category
  • 2999 per country added
  • 2499 per country added
  • Data and results as described in one-time analysis (also 0.10 EUR per review above 50,000 review limit).

+

Tracking: Complete Market View

EUR 349 / month
  • 99 per country (incl. 1000 reviews)
  • 0.10 EUR per review above limit
  • Monthly result updates for 12 months

Corporates: Individual offer

You want to analyze several categories or sources. Contact us to get an individualized offer.

REQUEST INDIVIDUAL OFFER

Key benefits

Faster insights for more products and categories with less effort.

Fast & Effortless

No preconditions, except for enough data.

Fast & Effortless

Immediate results with minimal manual input and no need for technical knowledge regarding crawling, natural language processing or machine learning.

Exploratory & Continuous

Let MARA do the work.

Exploratory & Continuous

No need to tell MARA what to look for (i.e. provide key words), our algorithm tells you which topics are important – and keeps track of them over time

Scalable & Flexible

Scope of analyses does not matter.

Scalable & Flexible

Analyze as many product categories, products, and reviews as you wish (as opposed to read them all)

Meet the Team

Ingo Lange

Product & Tech

I am a data scientist with degrees in mathematics and economics. After working with McKinsey clients from different industries in the field of machine learning, I am looking forward to new challenges at MARA.

.

Dr. Maximilian Lüders

Business & Operations

I studied online information behavior in my PhD in B2B marketing at KIT, after gaining some consulting experience at Homburg & Partner. At MARA, I will focus on solving our customers’ problems. I am looking forward to working with you!

.

Dr. Tobias Roelen-Blasberg

Product & Tech

I am a data scientist with experience in software development and consulting. Before founding MARA, I worked at McKinsey as a data science consultant and in the Innovation Center Network of SAP.

Illustrations adapted from manypixels

Photo by Sergey Zolkin on Unsplash

Get in Contact

Call us or leave us a note and we are very happy to get back to you