We enable companies to learn from online customer reviews.
See what consumers talk about when reviewing products
Smartphones, coffee beans, facial cream or detergent: No matter which product category you want to analyze, MARA automatically identifies the language used by consumers, specifically for this product category. For example, our algorithm identifies the battery life as a relevant product attribute for smartphones and smell for coffee beans.
See what is most important to consumers
MARA reveals the most important product attributes from the consumer’s perspective. Our algorithm uses the reviews of all products in the category analyzed and computes how much of an impact the satisfaction with individual product attributes has on the overall satisfaction. MARA uncovers these attributes, tracks them over time and constantly monitors the category for emerging attributes.
Compare product performance on the attribute level
We quantitatively measure the performance of each product with regard to the attributes identified. We also provide reviews in which the attributes are rated positively or negatively so that you can see exactly where products are doing great and where not. This allows a deep dive into the strengths and weaknesses of the products. Our data also allows you to compare several products at the attribute level and see how they are perceived by consumers.
How much is it?
Your Performance Only
- REVIEW DATA INCLUDED:
- Your products and brands
- From one amazon country domain
- Up to 20,000 product reviews
- (0.10 EUR per review above this limit)
- RESULTS:
- Product attributes in category (up to 20)
- Your brand's attribute performance
- Your products’ attribute performance
- Market average attribute performance
- Other brand’s attribute performance
- Other products’ attribute performance
- Tagged reviews: your brand and products
Add Country: Your Performance Only
- Data and results as described above for additional amazon country domain (.de, .co.uk, .com, ...) in the same category.
Benchmarking
- REVIEW DATA INCLUDED:
- Unlimited products and brands
- From one amazon country domain
- Up to 50,000 product reviews
- (0.10 EUR per review above this limit)
- RESULTS:
- Product attributes in category (up to 20)
- Your brand's attribute performance
- Your products’ attribute performance
- Market average attribute performance
- Other brand’s attribute performance
- Other products’ attribute performance
- Tagged reviews: your brand and products
Add Country: Benchmarking
- Data and results as described above for additional amazon country domain (.de, .co.uk, .com, ...) in the same category.
Complete Market View
- REVIEW DATA INCLUDED:
- Unlimited products and brands
- From one amazon country domain
- Up to 50,000 product reviews
- (0.10 EUR per review above this limit)
- RESULTS:
- Product attributes in category (up to 20)
- Your brand's attribute performance
- Your products’ attribute performance
- Market average attribute performance
- Other brand’s attribute performance
- Other products’ attribute performance
- Tagged reviews: all brands and products
Add Country: Complete Market View
- Data and results as described above for additional amazon country domain (.de, .co.uk, .com, ...) in the same category.
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Tracking: Your Performance Only
- 49 EUR per country (incl. 500 reviews)
- 0.10 EUR per review above limit
- Monthly result updates for 12 months
+
Tracking: Benchmarking
- 99 EUR per country (incl. 1000 reviews)
- 0.10 EUR per review above limit
- Monthly result updates for 12 months
+
Tracking: Complete Market View
- 99 per country (incl. 1000 reviews)
- 0.10 EUR per review above limit
- Monthly result updates for 12 months
Corporates: Individual offer
You want to analyze several categories or sources. Contact us to get an individualized offer.
REQUEST INDIVIDUAL OFFERKey benefits
Faster insights for more products and categories with less effort.
Fast & Effortless
No preconditions, except for enough data.
Fast & Effortless
Immediate results with minimal manual input and no need for technical knowledge regarding crawling, natural language processing or machine learning.
Exploratory & Continuous
Let MARA do the work.
Exploratory & Continuous
No need to tell MARA what to look for (i.e. provide key words), our algorithm tells you which topics are important – and keeps track of them over time
Scalable & Flexible
Scope of analyses does not matter.
Scalable & Flexible
Analyze as many product categories, products, and reviews as you wish (as opposed to read them all)
Meet the Team

Ingo Lange
Product & Tech
I am a data scientist with degrees in mathematics and economics. After working with McKinsey clients from different industries in the field of machine learning, I am looking forward to new challenges at MARA.
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Dr. Maximilian Lüders
Business & Operations
I studied online information behavior in my PhD in B2B marketing at KIT, after gaining some consulting experience at Homburg & Partner. At MARA, I will focus on solving our customers’ problems. I am looking forward to working with you!
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Dr. Tobias Roelen-Blasberg
Product & Tech
I am a data scientist with experience in software development and consulting. Before founding MARA, I worked at McKinsey as a data science consultant and in the Innovation Center Network of SAP.
Illustrations adapted from manypixels
Photo by Sergey Zolkin on Unsplash
Get in Contact
Call us or leave us a note and we are very happy to get back to you
- +49 (0)174 - 343 10 37
- hello@mara.solutions
- KIT (IISM, MARA) | Kaiserstrasse 12 | 76131 Karlsruhe